About
In short
SAEOGO is run by one person with six years in industrial B2B sales — over €6 million in closed business, carrying a quota in industrial automation and robotics, selling technical products into automotive manufacturing and its supply base. That background is why the practice measures AI visibility against pipeline rather than stopping at citation counts. The stated position on SEO is that answer engine optimisation sits on top of it and does not replace it, because answer engines retrieve heavily from indexed web content. No client names appear anywhere on this site: the accounts behind that revenue figure were employers' customers, not mine. Based in Europe, working with companies anywhere in the world, in English.
Who runs SAEOGO, and why does that matter to a buyer?
SAEOGO is run by one person with six years in industrial B2B sales — over €6 million in closed business, carrying a quota in industrial automation and robotics, selling technical products into automotive manufacturing and its supply base: Tier-1 suppliers and global OEMs. That is employment history rather than agency work, and it is the reason this practice measures what it measures.
Those are the environments where a technical purchase takes nine months, passes through four people who have never met you, and is won or lost on whether the buying committee can find and verify you without a sales call. That is the same problem answer engines create at a larger scale, which is why the move from selling automation into AI search is a narrower one than it looks.
What that background changes about the work
Most AEO reporting stops at visibility: citations counted, mentions tracked, a share-of-voice chart. That is a reasonable place to stop if you have never had to explain a number to a sales director.
The question clients actually ask their agencies is whether marketing performance connects to revenue — 55% of agencies report hearing it regularly, per the AgencyAnalytics 2026 Marketing Agency Benchmarks Report (n=494). Someone who has carried a quota asks it of themselves first. So the measurement model here runs from citation to enquiry to pipeline, with the weak link named out loud: self-reported attribution is imperfect, and it is reported as imperfect rather than dressed up as a clean chain.
The point of view, stated plainly
Answer engine optimisation does not replace SEO. It sits on top of it. Answer engines retrieve heavily from indexed web content, so a page classic crawlers cannot read is a page they cannot cite either. Anyone telling you SEO is finished is either misinformed or counting on you being so — and buyer guides list a stated position on SEO as a screening question precisely because the answer sorts vendors so efficiently.
What has genuinely changed is that ranking no longer implies citation. Ahrefs found in March 2026 that 38% of pages cited in Google's AI Overviews also ranked in the top ten for the same query, down from 76% in July 2025, across 863,000 keywords and 4 million cited URLs. Both things are true at once: the foundation still matters, and it is no longer sufficient on its own.
Why there are no client names on this site
Because they would not be mine to publish. The accounts behind the number above were my employers' customers, not my clients — putting their logos here would imply an endorsement nobody gave, and it would tell every future client exactly what I would do with their name. The employment history is on my LinkedIn profile, where it belongs and where it reads as what it is.
The same rule applies to results. Every outcome figure quoted anywhere on this site is attributed to the agency that produced it, in the same sentence, and stated plainly as not being my work.
How the work is structured
The method is published in full — five stages, written to be interrogated, including the questions I would ask if I were the one buying. Most engagements start with the free visibility check, because a diagnostic run on your own company is a faster way to decide than reading anything on this site.
Two further services follow from the same background rather than from the marketing side of it: entering a new market and turning interest into signed deals — the parts that decide whether visibility becomes revenue.
Who this suits
B2B companies anywhere in the world selling considered purchases, with a specialisation in industrial and manufacturing businesses selling into supply chains from local to global. Those are the categories where a buyer researches before making contact and where a shortlist genuinely decides who gets the enquiry. Based in Europe, working worldwide, in English.
It is a direct, single-operator engagement by design: the person who looks at your data is the person you talk to, and there is no account management layer between the two. That also caps how many engagements run at once, which is worth knowing before you invest time in a conversation.
Frequently asked questions
What is the background behind SAEOGO?
Six years in industrial B2B sales carrying a quota in automation and robotics, with over €6 million in closed business selling technical products into automotive manufacturing and its supply base — Tier-1 suppliers and global OEMs. That is employment history rather than agency work, and it shapes the measurement model: visibility is tracked through to enquiries and pipeline rather than reported as citation counts alone.
Why are there no client names or logos on this site?
Because they would not be mine to publish. The accounts behind that revenue figure were my employers' customers, not my clients, and putting their names here would imply an endorsement nobody gave. It would also tell every future client exactly what I would do with their name. The employment history sits on my LinkedIn profile, where it reads as what it is.
What is your position on SEO?
Answer engine optimisation sits on top of SEO and does not replace it. Answer engines retrieve heavily from indexed web content, so a page classic crawlers cannot read is a page they cannot cite either. What has changed is that ranking no longer implies citation: Ahrefs measured that overlap at 38% in March 2026, down from 76% in July 2025.
How large is the team?
It is a direct, single-operator engagement by design. The person who looks at your data is the person you talk to, with no account management layer in between, which also caps how many engagements can run at once.
Why does a sales background matter for AI search work?
Because the question clients ask agencies most often is whether marketing performance connects to revenue — 55% of agencies report hearing it regularly, per AgencyAnalytics' 2026 Benchmarks Report of 494 agency professionals. Reporting that stops at citation counts cannot answer it. Carrying a quota makes that gap obvious rather than academic.
Where are you based and who do you work with?
Based in Europe, working with companies anywhere in the world, in English. The specialisation is industrial and manufacturing businesses selling into supply chains from local to global — the categories where a buyer researches before making contact and a shortlist decides who gets the enquiry.
Find out what the engines currently say about you
Send me your company name and website. I run a set of buyer questions across ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews, and send back a recorded walkthrough of what came out: where you appeared, where you did not, who was named instead, and the two or three structural reasons why. No charge, no obligation, and you keep the findings whether or not you decide to hire me.
I run these myself, so there is a queue. Expect a few working days rather than an instant report.