Visibility audits start at €2,500, and implementation projects typically run €6,500–€9,500. Market entry assessments start at €3,500, with full engagements to €9,500. Deal strategy sprints start at €3,000, with full engagements to €8,500. Ongoing measurement starts at €1,200 a month and is only sold after a build. Every figure is a floor or a range because scope varies from one company to the next. Founding-client rates are available for the first engagements.
Getting found when buyers ask AI is sold as an audit, an implementation project and an optional measurement programme, with a free check in front of all three. They are set out in the order the work happens, and you can stop after any of them. The engines covered are ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews.
Not included at any price: a complete content library written from scratch, advertising of any kind, or rebuilding or migrating a website. If a site has to be rebuilt first, I will say so, and that is a different supplier's job.
Founding-client rates are available for the first engagements. They are a lower price, in exchange for four things: a named testimonial, permission to publish before-and-after measurement data, a recorded debrief, and introductions to two companies with the same problem. If you would rather pay the published rate and stay anonymous, the work is identical. The numbers depend on what you are willing to trade, so ask.
Ask about founding ratesBoth come in two sizes. The smaller one answers a single question with evidence. The full engagement goes further: into execution for a new market, and into buyer interviews and rebuilt qualification for deals.
Go-to-market and market entry strategy
| What is included | Assessment | Full engagement |
|---|---|---|
| Whether this market will buy, and on what terms | Included: | Included: |
| Segment definition and competitive reality | Included: | Included: |
| Route to market and a live test with real buyers | Included: | Included: |
| A hire, partner, persist or stop recommendation | Included: | Included: |
| Channel and distributor strategy | Not included | Included: |
| The visibility layer in the new market | Not included | Included: |
| Price | from€3,500 | up to€9,500 |
The price moves with the number of markets, the number of languages, and whether buyer conversations happen in a language I can run myself. How market entry works
Not included: legal entity setup, tax or customs advice, recruitment, or anything requiring a licence I do not hold.
Win/loss analysis and deal strategy
| What is included | Sprint | Full engagement |
|---|---|---|
| One stalled deal or recurring stall pattern diagnosed | Included: | Included: |
| Who signs, who blocks, and the unasked question | Included: | Included: |
| Win/loss interviews with recent buyers, won and lost | Not included | Included: |
| An internal business case your champion can forward | Not included | Included: |
| Qualification rebuilt on what the interviews say | Not included | Included: |
| Every open deal reviewed for indecision risk | Not included | Included: |
| Price | from€3,000 | up to€8,500 |
The price moves with how many interviews are in scope. Below roughly fifteen, the output is a diagnosis rather than a study, and the proposal says so. How deal strategy works
Not included: carrying your bag on live deals, contacting your customers under your name, or CRM implementation.
Founding-client rates are available for the first engagements. They are a lower price, in exchange for four things: a named testimonial, permission to publish before-and-after measurement data, a recorded debrief, and introductions to two companies with the same problem. If you would rather pay the published rate and stay anonymous, the work is identical. The numbers depend on what you are willing to trade, so ask.
Ask about founding ratesSix things, in roughly the order they change a quote. Each is something I can check on your website before quoting.
Because the same deliverable can be two different jobs. A ten-page site that already renders its content on the server and a twelve-page site built entirely in JavaScript need different work before either can be made retrievable, because the second needs a rendering fix before any visibility work can begin. A fixed list would either overcharge the simple site or get renegotiated on the complex one. So the floor, the typical range and the things that move a quote are published, and the exact figure comes from a scoping conversation that costs nothing.
Visibility audits start at €2,500. The audit is a diagnosis: a written prompt set built from the questions your buyers actually ask, run across ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews, plus a technical crawl, an entity check and a competitor teardown, delivered as a written report with a recorded walkthrough. It stops at diagnosis, and some companies act on it themselves and need nothing further.
It may be credited against a build agreed within 30 days of the audit being delivered, at my discretion, and that is agreed in writing when the build is quoted rather than assumed. It is deliberately not automatic. An audit that automatically becomes a build is not a diagnosis, it is a sales step with a report attached, and it puts quiet pressure on the diagnosis to recommend the larger job.
No. Audits and projects are one-off engagements with nothing to renew. Ongoing measurement carries a four-month minimum and then runs month to month with 30 days' notice. Four months is not a lock-in: it is the shortest period over which a change to an entity footprint can be re-crawled, re-retrieved and measured well enough to say whether it worked.
Then the audit is the right purchase, because it includes a full baseline measurement and you keep it. Ongoing measurement is only sold after a build, because measuring a site nobody has fixed produces a monthly bill and a flat line.
The honest comparison is not cost, it is shape. A hire is permanent capacity with a salary, recruitment time and a ramp-up attached, and it makes sense once there is enough continuous work to fill a role. A project has an end date, a defined deliverable and no obligation afterwards, and it makes sense when you need a specific problem diagnosed and fixed rather than a function staffed. Companies with no in-house marketing specialist usually need the second before they can specify the first.
That is written in the report and no build is quoted. It happens when the engines already name a company accurately and the constraint sits somewhere else entirely, such as demand, product or pricing. Saying so costs me a project and keeps the audit worth buying, which is the trade that makes a paid diagnosis meaningful in the first place.
Say so on the form. I will tell you honestly whether there is a smaller version worth doing, or whether your budget is better spent elsewhere. That answer is free, and it is sometimes the useful one.
Send me your website and a few words on what you sell. I run a set of buyer questions across ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews, and send back a recorded walkthrough of what came out: where you appeared, where you did not, who was named instead, and whether AI crawlers can read your pages at all. No charge, no obligation, and you keep the findings whether or not you decide to hire me.
I run these myself, so there is a queue. Expect a few working days rather than an instant report.
